Under the title ’70% of the world is covered by water, the rest is covered by Discovery’ this delightful marketing piece uses irregularly shaped topography to accommodate its vehicle silhouettes. This is a great example of cartographic double entendre that is arguably more honest and open than many accepted or ‘real’ world maps in print.
This is not the first imaginative, travel-themed campaign adopted by Landrover, according to the Creative Review Blog. In 2011 they used a cluster of passport stamps in the shape of a Land Rover Vehicle as part of a print campaign.
What Cartographic Advertising favorites stick in your mind? Let us know in the comments.