07
Jan
11

Students Prefer Print; For Now

The Book Industry Study Group yesterday released data from their first Student Attitudes Toward Content in Higher Education survey. Their press release opens with this:

Despite their fondness for social networking and cell phones, most college students say they prefer textbooks in printed rather than e-text form. Nearly 75% of students to recently respond to a major new research survey from the Book Industry Study Group (BISG) said they prefer printed texts, citing a fondness for print’s look and feel, as well as its permanence and ability to be resold.

Wow, 75%! Surprised? Don’t be. What devices have students been using for years? cell phones. What have they been using in the classroom? textbooks. It’s no wonder then that they would be more comfortable with them as they move into college. A major factor in the adoption and acceptance of ebooks by college students will be their familiarity and comfort with them. So, who then will be the college publisher’s best friend? The k-12 publishers and schools, of course! As more ebooks and digital curricula are embraced at the secondary level, the more students will be acclimated to learning via digital texts and media.
The BISG release doesn’t state whether this aspect of student’s buying behavior and acceptance was a component of their survey, but it certainly warrants inclusion with the other factors such as ebook cost vs. paper books, hardware and software availability and cost, title availability, instructor adoption, etc.
Maps.com is part of both the elhi and higher-ed ecosystems, providing products and services for print and digital products to both publishers and schools, helping teachers use technology to increase learning and understanding.
The study will be discussed by Steve Paxhia in his keynote on Feb 11 at BISG’s Making Information Pay event.

@Publisher’sWeekly BISG Survey Finds Students Prefer Print

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