23
May
12

Tablet Wars: The OS Battle

Ever since the iPad burst onto the scene, tablets have been the darlings of consumers and educators alike, with hundreds of millions of units sold. But is the US market indicative of the Worldwide trend in mobile platform adoption?

This past week on the NPR/KQED MindShift education blog, Frank Catalano examines the trends in the global market and finds that while Apple has a majority of the market share in tablet adoption by both consumers and educators in the US, it is Google’s Android that is leading the way with multiple sub-$150 devices being created in several countries and large scale adoption on a national level. Read Frank’s post here: “Which device will win the tablet battle?

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The question for publishers and content developers then becomes how to create content and curriculum as platform-agnostic as possible in order to capitalize on the adoption of as many of these devices as possible worldwide. At the moment, there are no easy answers, especially when publishers have to reach schools that are on the front lines in adopting the newest technology as well as those that lag behind, having to make do with years-old hardware and software.

At Maps.com, we are creating content and applications both specific to iOS and Android operating systems as well as cross-platform applications – primarily with HTML5. For instance, in our Maps101 Web service, we have long had a collection of hundreds of outline maps and a Flash-based MapKit drawing tool for users to create and modify their own maps. This month we released a new tool called MapSketch that adds to all of our maps an HTML5-based drawing tool that is cross-platform compatible. MapSketch will also be made available to add the same drawing tools to third party sites and applications such as Interactive White Board Activities. Contact us to find out how.

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