29
Jan
13

CAR-Tography

A UK design agency has reproduced the world map using outlines of Landrover’s familiar range of 4×4 vehicles.

Under the title ‘70% of the world is covered by water, the rest is covered by Discovery’ this delightful marketing piece uses ┬áirregularly shaped topography to accommodate its vehicle silhouettes. This is a great example of cartographic double entendre that is arguably more honest and open than many accepted or ‘real’ world maps in print.

This is not the first imaginative, travel-themed campaign adopted by Landrover, according to the Creative Review Blog. In 2011 they used a cluster of passport stamps in the shape of a Land Rover Vehicle as part of a print campaign.

What Cartographic Advertising favorites stick in your mind? Let us know in the comments.

landrovermap4_0

landrovermap2_0

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1 Response to “CAR-Tography”


  1. January 30, 2013 at 4:20 pm

    Reminiscent of Porsche’s Cayenne brochure that incorporated the car’s shape into the topography.


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